Hartley Pinn

Mortgage marketing to realtors can be an easy and enjoyable process. Having a steady flow of referrals from real estate agents is a great way to insure the continued growth of your business.

But how do you develop a network of quality, low maintenance realtor referral partners? Good question. Below you will find the answer.

Are you ready to get started? Here are step by step easy to follow instructions given in an outline format to help you develop 10 realtor referral relationships in the next 30 days.

I. Finding Real Estate Agents

Option 1: Escrow Officers

1) Select 5 huge title companies in different parts of town.

2) Use the top escrow officer at these companies for a transaction.

3) Wow your client and have the escrow officer complete your customer satisfaction survey at close so the title officer can see what a great job you do for your clients.

You can download a sample customer satisfaction survey by visiting:
http://www.Mortgage-Leads-Generator.com/a/survey.htm

4) Immediately after the transaction funds, send the title officers at all 5 offices a gift and tell them how much you appreciated their top notch service during the transaction.

5) Exactly one week after the title officers receive your thank you gift, go see each of them face to face and ask them for referrals to top realtors. Ask for referrals to real estate agents that are easy to work with and do at least 2 transactions a month (or however many transactions you would like).

Option 2: Top Producer List

Ask your title officer for a list of the top producing real estate agents in your area. This list will enable you to target real estate agents who are actually doing business.

II. Approaching Real Estate Agents

Option 1: Approach Letter

1) Send a letter to one or two real estate agents per day. Be sure to stay organized. Use software or some other method to keep track of who needs a follow up call each day.

2) Send your letter in an unusual way so it gets noticed - like a Fed Ex overnight package for example. Everyone opens overnight packages with great anticipation.

Here is the delivery method I used. I learned it from Todd Duncan and it worked well:
Wrap your approach letter around a Pay Day candy bar, use a gold ribbon to keep the letter attached to the candy bar, then send your letter / candy bar to realtors in a tube.
This letter delivery technique is sure to get noticed.

For a sample approach letter to use when mortgage marketing to realtors visit:
http://www.Mortgage-Leads-Generator.com/a/realtor.htm

Here are some important elements to include in your approach letter:

* Offer a unique selling proposition (USP) that can help their business
* Tell them a little about yourself.
* Also, tell them you will be calling in 2 days to schedule a face to face meeting. At the meeting you will explain your USP and how it can improve their business.

Option 2: Office Managers and Realtor Associations

1) Contact real estate offices and ask to speak with the manager. Explain to the manager that you are a top producing Mortgage Planner. You are currently offering complementary seminars to a limited number of real estate offices.

Here are a few seminar ideas:

* How realtors can use 1% mortgage loans to increase their business
* How to get more leads from your real estate website
* Anything you can think of that would benefit the realtors at the office.

2) Offer to give the short talk during their next sales meeting.

3) Offer to bring lunch.

4) During your talk offer the realtors a valuable tool, gift or information that can only be obtained by giving you their business card. When you send the gift include an approach letter explaining you will be contacting them for a face to face meeting to discuss a USP that can increase their business.

You can also use this technique with local realtor associations. Offer to give your talk to the entire association. Just be sure the topic and information you discuss is truly useful.

Give these ideas a try. They really work! You?ll be amazed at how fast your mortgage referral business will grow.

By the way, if you are the shy type and do not want to conduct seminars or face to face realtor meetings, you can always hire someone or bring on a partner to do this stuff for you.

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the “Mortgage Leads Generator”
Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 mortgage leads per day.

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Anonymous

FOR IMMEDIATE RELEASE

CONTACT: Wendy Kilpatrick
MBS Mortgage Company, LLC
Phone: 800-967-9043, extension 7244
Fax Number: 616-942-9713
E-mail address: wkilpatrick@mbscu.com
Web site address: www.cumortgages.net

New Mortgage Programs Rolled Out To Credit Union Members

Grand Rapids, Michigan
January 24 2003

MBS Mortgage Company, LLC is pleased to announce the addition of several new mortgage programs designed exclusively for Credit Union members.

New programs will increase the number of Credit Union members qualifying for mortgages. Specialized programs include:

§
Stated income program. Ideal for self employed members.
§
One time closing, for new construction mortgages.
§
100% mortgages for refinances and purchases.
§
Expanded programs for credit challenged members.

MBS’s President, John Teweles stated,” Our mission is to assist Credit Union members with all their mortgage needs. Twenty-five to thirty percent of members are unable to qualify for traditional conventional mortgages. We now have programs available for many of these members.”

MBS Mortgage Company, LLC offers mortgage services to Credit Unions in the Midwestern and Eastern United States and is a division of Multi-Bank Services, Ltd. The company has specialized in meeting the needs of Credit Unions for institutional brokerage and mortgage services since 1985.

##

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Anonymous

Grand Rapids, MI June 27, 2004 — Have you ever wanted to ask a question to the head of a mortgage company? Now you can.

At http://www.mortgageiq.net, consumers have the opportunity to ask mortgage related questions to John Teweles, President of MBS Mortgage Company. Whether you have specific mortgage product questions, or are wondering what type of mortgage is best for you, John is there to help. A simple online form can get you to the answers you are looking for.

While visiting the website a consumer can browse an extensive library of mortgage information and even request specific mortgage reports. Designed as a simple, easy-to-use site, mortgageiq.net lets a borrower collect mortgage information without being overwhelmed by advertisements and pop-up ads.

MBS Mortgage Company, LLC, a division of Multi-Bank Services, Ltd. is a national mortgage lender, offering over 175 mortgage products. The company has specialized in meeting mortgage needs since 1985.

CONTACT: Chris Johnson
MBS Mortgage Company, LLC
Phone: 888-278-5482, extension 7301
Fax Number: 616-942-9713
Email address: cjohnson@mbs-mortgage.com
Website address: www.mortgageiq.net

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Mike Hamel

There are more than 19,000 mortgage companies in the U.S. and some of the largest and most reputable of them specialize in subprime mortgage refinancing.

Steven Frank, Senior Vice President of Marketing at FlexPoint Funding identifies a subprime borrower as ?someone with a FICO score below 620. He or she will pay between 1.5% and 2% higher interest for a mortgage, but there is no shortage of money or willing lenders in the subprime mortgage market.?

What trends do you see in the subprime mortgage market for 2006 and beyond?

Steve: We went through the biggest refinancing boom in history from mid 2002 through September of 2005. As many as 80% of Americans refinanced their homes during that time. Interest rates on adjustable rate loans dropped to under 4% during the boom with some homeowners opting for fixed rates as low as 5%.

Now both fixed and adjustable are back around 6.5% and will probably reach 7% for an A-grade 30-year fixed mortgage and 9% for a subprime mortgage by the end of 2006. The rate of appreciation is a more normal 6% - 12% annually. A typical home in most parts of the country stays on the market about six months, which means it?s a balanced market favoring neither buyers nor sellers.

What type of mortgage would you recommend for subprime borrowers?

Steve: Most subprime borrowers won?t qualify for a second mortgage or a home equity line of credit. They will have to refinance their first mortgage if they want to cash out some of their equity. Depending on their personal situation, a homeowner may be able to borrow up to 95% LTV (loan to value). More likely, it will be in the 75%-85% range. There are very few 125% LTV mortgages anymore, and subprime borrowers won?t qualify for these.

Subprime borrowers should work with a company that understands their particular needs; one that sees more than their past problems and that specializes in flexible, affordable mortgage solutions.

Mortgage Refinancing Advice

Check your credit - According to the government loan agency, Freddie Mac, up to 15% of subprime borrowers have credit scores that qualify them for traditional loans. Don?t settle for subprime rates if you can get prime-rate mortgage refinancing.

Watch your costs - Interest rates won?t vary much among subprime mortgages, however, there are some aspects of the loan structure that will impact the bottom line, such as:

- length of the mortgage term; 10, 15 or 30 years

- if it is a fixed-rate loan or an adjustable-rate loan

- whether any points have to be paid ( a ?point? equals one percent of the loan)

- what kind of processing fees and closing costs are required

Look for good customer service - A good lender will walk potential borrowers through the application process, verifying personal information and making sure all the terms of the loan are understood. The lender will also recommend whether to lock in an interest rate during the processing phase or let the rate float until the closing.

Get a free quote - Prospective borrowers looking for refinancing can take advantage of sites like Bad Credit Mortgage Refinancing Now.

Mike Hamel is the author of three business books and several articles about mortgage financing. His material is featured on sites like Bad Credit Mortgage Refinancing Now.

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Jimmy Sturo

It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate generation. Mortgage lead generation deals with people who need to refinance their homes or apply for loans, while real estate lead generation is a service that connects potential buyers with real estate agents.

Mortgage leads are generated in a number of different ways. One way to create the leads is for the lender, that is the mortgage broker, to appear in a paper or online directory. This lets potential customers make the first contact. The lenders give information about themselves, like the interest rates they charge and types of lending programs they offer, along with their contact information. This allows potential borrowers to search out the lender that is best for them.

Real Estate lead generation is somewhat different. It involves connecting prospective buyers to real estate agents. It is usually a good idea to use a real estate lead generation service that uses only inbound leads, meaning that the buyer contacts the lead generator looking for a real estate agent. This way, the lead generator can get the most information possible from the buyer in order to find the most appropriate real estate agent. Many lead generation services use tricks to lure prospective buyers.

Mortgage lead generation helps lenders and borrowers find each other. This service benefits everyone involved. Some of the most successful businesses on the Internet are lead generation agencies.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

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Louie Latour

Researching mortgage loans will help you avoid common mortgage mistakes that can lead to overpaying thousands of dollars. Here are tips to help you select the right mortgage loan for your situation and avoid making these mistakes.

How Long Do You Plan on Keeping Your Home?

If you think moving could be in your no-so distant future, say less than five years, you might benefit from selecting a three or five year hybrid mortgage. This ?Hybrid? mortgage will help secure you a lower interest rate for the first three to five years; at the end of this period you could sell the property or refinance the loan.

Where Do You Think Interest Rates are Going?

This is a pretty easy question to answer; simply turn on the television and you will see how the Federal Reserve is hell bent of heading off inflation by raising interest rates. If you are concerned with the state of our economy and don?t like where things are heading, a fixed-rate mortgage will offer you the most stability and shield you from economic uncertainty at the hand of the current administration.

How Much of a Stomach Do You Have For Risk?

If you can tolerate financial risk consider a variable interest rate ?option? or “interest only” mortgage. These mortgages can save you money as a short term fix; however, the riskier varieties of adjustable rate mortgages are not for the faint of heart. You can learn more about your mortgage options and how to avoid common mistakes by registering for a free mortgage guidebook.

To get your free mortgage guidebook visit RefiAdvisor.com using the link below.

Louie Latour specializes in showing homeowners how to avoid common mortgage mistakes and predatory lenders. For a free copy of “Mortgage Refinancing: What You Need to Know,” which teaches strategies to find the best mortgage and save thousands of dollars in the process, visit Refiadvisor.com.

Claim your free guidebook today at: http://www.refiadvisor.com

no doc refinancing

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