Hartley Pinn

Have you ever purchased internet mortgage leads? If so, you know how challenging it can be to find quality internet mortgage leads.

If you are a mortgage loan officer looking for internet mortgage leads just keep reading. I?m about to show you how to tap into three “hidden”, super-abundant sources of good quality internet mortgage leads (as many as several hundred to thousands).

And that?s not all. Two of the three sources listed below can generate internet mortgage leads at no cost.

Yes, even if you’re dead broke you can use these techniques to create a flood of qualified internet mortgage leads and produce an avalanche of new sales.

So let?s get started:

Internet Mortgage Lead Source #1: Articles

Write articles about your mortgage related niche and submit them to article directories.

Here are a few sites for your article submissions:

About:
http://sbinformation.about.com/library/blsubmission.htm

ezinearticles.com
goarticles.com
articledashboard.com
searchwarp.com
contentdesk.com
isnare.com
buzzle.com
ideamarketers.com
businessknowhow.com
articlesphere.com
amazines.com
web-source.net/syndicator_submit.htm

Try to include the following elements in your articles:

1) Useful information ? a must!
2) A text link to your site
3) A lead generating offer relating to the subject mater in your article
Provide a link to a web page on your site where the reader can get a complementary special report or something else of value.

If you?re not a writer, hire someone to write your article for you. Just search Google.com for the term ?freelance writer?.

If you submit just two articles a week to the sites listed above, after one year you would have 100 articles all over the internet. If you publish useful information, these 100 articles could easily generate hundreds if not thousands of pre-qualified visitors to your site daily.

Internet Mortgage Lead Source #2: Joint Ventures

Here are a few easy steps to follow in order to generate internet mortgage leads using joint ventures:

First, you will need to create a bribe. Let?s say you decide to offer a complementary special report titled ?10 quick and easy ways to finance your home improvements?.

Next, you will need to find home improvement list owners who publish ezines (electronic magazines) and newsletters online to give away your special report.

To find home improvement list owners just go to Google.com and search ?home improvement ezine? or ?home improvement newsletter?. Then sign up for the publications.

When you receive the ezines and newsletters, click ?REPLY? and send the publisher an email asking them to give your special report to their readers as a gift.

You can also offer to pay the publisher through an affiliate program as an added incentive for giving away your special report.

Internet Mortgage Lead Source #3: Pay Per Click (PPC) Advertising

If you?ve tried to market your mortgage website on pay per click search engines, you already know how competitive it is on the net for mortgage related key words.

You can expect to pay $15 or more per click for the popular mortgage key words on the major pay per click search engines.

Here is a much less expensive way to get tons of PPC traffic to your site: quigo.com

This site gives you PPC ads on local and national news paper and magazine publication websites at a fraction of the cost of advertising on Google adwords and Overture.

Certainly, these lead generation strategies can be a great source of internet mortgage leads for your business. But to insure your long lasting success in the mortgage business, you will need to create and follow a complete ?attack plan?.

Especially if you’re currently relying on only 1-2 sources for generating your mortgage leads ? because they can change and dry up overnight (they often do).

For a complementary mortgage lead generation e-course that will show you multiple strategies for generating mortgage leads, please visit:

http://Mortgage-Marketing.Mortgage-Leads-Generator.com

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the “Mortgage Leads Generator”
Training Course to teach mortgage loan officers 10 proven strategies
for generating more than 71 mortgage leads per day.

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Mark Nash

The overheated real estate market in the last couple of years created the prefect environment for mortgage fraud. I believe in the next eighteen months this issue will surpass foreclosures as the largest remnant of the real estate bubble. Identifying loan fraud is easy. Look for inflated appraisals, mortgage interest rates puffed based on biased credit scores, and inflated closing costs to the buyer. Remember, making a false statement to a mortgage lender is a crime. Run don’t walk when someone asks you to do something that doesn’t seem legit. It’s not worth risking everything to purchase a home. Here are some quick tips to determine if mortgage fraud is going on in the purchase of your home.

-All concessions to buyer must show up on the settlement statement. Nothing can be paid outside of closing or escrow.

-If you are not going to owner-occupy a property, you must disclose this to the lender. Even if it means you need a larger down-payment or will pay a higher interest rate. Shop around for the best deal.

-If someone suggests a contract stating one price for the lender and another showing the actual price, say no, this is mortgage fraud, pure and simple. Each transaction should have only one contract to purchase.

-Don’t have a friend or relative falsify a gift letter. If it’s really a loan, than that’s how it should be disclosed to a lender.

-All second mortgages must be disclosed to the first mortgage holder.

-Don’t allow anyone to falsify statements on your loan application about debt owed, child support, or employment. And don’t do it yourself, these will be verified by any lender.

-Flipping properties can induce an fraud investigation. Verify that all appraisals and documents are done according to legal guidelines.

-Report mortgage fraud to the Federal Bureau of Investigation.

Mark Nash’s fourth real estate book, “1001 Tips for Buying and Selling a Home” (2005), and working as a real estate broker in Chicago are the foundation for his consumer-centric real estate perspective which has been featured on ABC-TV, Associated Press,CBS The Early Show, Bloomberg TV, Bottom Line Magazine, Business Week, CNN-TV, Fidelity Investor?s Weekly, MarketWatch, HGTVpro.com, MSNBC.com, Smart Money Magazine,The New York Times, Realty Times, Universal Press Syndicate and USA Today.

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Mark Yoffe

?Your role in this process is that of a bridegroom at a wedding: stay out of the way, be on time, and keep your mouth shut.?
?Tom C. Korologos, U.S. Ambassador to Belgium, describing the advice he gives to presidential nominees. Quoted in the New York Times, September 4, 2005.

A commercial mortgage broker?s duties at the closing table are, most of the time, much like the role of a presidential nominee. If you?re feeling almost expendable as you sit at the closing table, if you?re being treated as unessential baggage, that?s because, unlike everyone else, you?ve gotten almost all of your work out of the way beforehand. Congratulations! On the other hand, if you’re very busy and important at close, that’s not a good sign for anyone! That means that there are a lot of loose ends to tie up.

So let’s say your closing is going well–extremely well. There are still a few critical things left for you to do.

First, as Ambassador Korologos advises, show up on time (more or less?). Try not to spill coffee on yourself along the way, and bring a copy of your invoice and of your engagement letter with you (in case there is some unclarity with regard to your fee). Then turn off you cell phone, be pleasant, stay out of the way and give up your seat to the elderly, pregnant or disabled and any legal type person who needs your space.

And try not to fall asleep because at some point, a settlement sheet will be passed around for various dignitaries to sign?you?re not one of them. Nonetheless, you must ask to see it, and you must inspect it carefully to make sure that your company?s name is on it and that the amount to be credited to you at closing matches your invoice. Look for your front and back end points, if applicable. These appear on different places on the statement. If the numbers are off, ask the lender?s attorney for an immediate correction.

That?s really the only semi-technical task you should be doing at the closing table. Of course, if the closing ?blows up? in your face, you might end up dealing with any number of issues, including negotiating with the title company, the lender, attorneys on either side, and of course, your own client. In situations like these, of course, you could end up dealing with anything you didn?t adequately resolve before the closing.

Mark Yoffe is the president of MarCapital Inc., a commercial mortgage brokerage firm. His practice specializes in bridge loans and in complex commercial transactions in addition to more conventional commercial mortgaged backed securities deals. Mark works closely with accountants, brokers, and real estate attorneys and other professionals in an effort to structure highly competitive and tax-advantageous transactions for his clients. In addition to handling his own caseload, Mr. Yoffe personally oversees the firm?s continuing education program and is a distinguished and sought-after guest speaker at many notable real estate institutions. Mr. Yoffe?s articles have been published in the New York Real Estate Weekly and the Commercial Mortgage Insight, among other publications. Mark lives with his girlfriend in Manhattan and can be reached at yoffem@hotmail.com (mailto:yoffem@hotmail.com).

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Carrie Reeder

Many people have credit that is less than perfect. Fortunately, lenders are now much more lenient when it comes to bad credit loans than they once were. Even if you have bad credit, you may still be eligible for 100% mortgage financing. Here are some tips that may help you get approved:

Contact Online Mortgage Lenders

Online mortgage lenders that specialize in bad credit can often help by providing you with loan offers from more than one lender. This will ensure that you get the best interest rate and loan terms possible.

The lending industry is very competitive. Lenders are always looking for new customers. No matter how bad your credit is, you will be able to find someone who is willing to give you a 100% mortgage financing.

Check Your Credit Report

Your bad credit may not be your fault. Mistakes can sometimes happen. Get a free credit report online to see exactly what items are counting against you. If you notice any discrepancies, dispute them immediately.

You may also want to check for old negatives. If you dispute these negative items, you may be able to get them removed from your credit report. Sometimes collection agencies have moved your information around so much that the records are a mess. They may not even make an effort to challenge your dispute.

Cleaning up your credit report can quickly improve your credit, which will in turn increase your chances of getting a mortgage that has low rates and reasonable loan terms. For more information, or a list of mortgage loan providers, visit www.abcloanguide.com.

Watch Interest Rates

Interest rates are constantly changing. These rates affect the lending industry in a variety of ways. Watch interest rates to determine when the best time is to apply for a loan. When interest rates are low, it will increase your chances of getting 100% bad credit mortgage loans that have terms you can afford.

View our recommended sources for Bad Credit Home Financing Loans and for help to Improve Your Credit Score.

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Jeffrey Nelson

The best advice you can get in regards to marketing to real estate agents is to establish a unique position. You should work hard to develop a niche position as the foundation for your marketing efforts.
This can be a scary prospect for some people because they fear that if they narrow their focus, or develop a niche position, they may lose opportunity for business. If you share the same fear, read on and some anxieties surrounding positioning will be addressed.

Establishing a single position means you will sacrifice other opportunities.

It may seem like a logical conclusion, if you focus on only one niche you are going to eliminate a great source of business. But actually, narrowing your focus creates additional opportunities.

Take the example of Countrywide Home Loans. When they first started out, Countrywide focused on a branch without salespeople concept and focused on offering FHA and VA loans exclusively.

Countrywide developed the retail branch concept, where clients could simply walk in and receive service much like a bank branch. How did this narrow focus affect their business? They earned significant market position, even when interest rates were at an all time high of 18%.

All mortgage services are alike

We can argue that just about any line of products or services are all the same, despite the competition. But even when products are the same, it is still possible to differentiate between companies that offer the same services or products.

As an example, consider the Morton Salt Company. This company has become a cultural icon based on its brand, the blue can with the little girl holding an umbrella and walking in the rain. There is more than one salt company selling essentially the same product, but Morton has found a way to make them stand out from the competition.

No two people are alike, even identical twins have subtle differences, and no products or services are identical. People will perceive those differences, and in fact, may actively work at finding differences.

An interested agent will look for differences in services with mortgage agents. They will notice that you have a passion to serve them, you have commitment that is unsurpassed among other loan officers, and you exhibit sincerity and caring. If you do not think these differences are obvious, you need to take a closer look, and perhaps work a little harder.

Taking a single position will limit appeal

Many sales people construct sales presentations around every service they could possible offer. Unfortunately, whether it is a sales presentation or your marketing materials, you are always competing for time with prospects that are virtually inundated with information.

People naturally try to narrow their focus to the simplest form. When you have a narrow focus, you are able to demonstrate your superiority within the focus. When you render great service, real estate agents will naturally associate your superior service with an ability to deliver great service on many different products.

Think about the luxury car Mercedes. Without even thinking about it you naturally associate the car with wealth, success, taste, and style. Even though you know nothing about the person driving the car, you still make the association.

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Anonymous

Schaumburg, IL June 20, 2004 — GSF Mortgage Company in Schaumburg announces this year’s first family selected to receive money from their Charitable Trust Housing Fund; a program providing under-privileged families with the down payment to purchase a property and additional money to furnish the home. The selected family, Slobodan and Milanka Lukic and their two daughters, came to the United States three years ago, Bosnian refugees from the former Yugoslavia. The family resides in a two-bedroom apartment in Addison, IL and says they plan to purchase a house in the area.

Employees of the Schaumburg based mortgage company contribute money regularly from their own pay to the Charitable Trust Fund. The company executives match the employee contributions which allows “The Trust” to assist at least two families each year to purchase a home. The company spokesperson says they anticipate helping three, possibly four families in the next twelve months.

Anyone who is interested in obtaining additional information on the Charitable Trust can call (847) 605-8244 Ext. 308 to contact the Trust Chariman.

National and local not-for-profit organizations assist the mortgage company in selecting candidates for housing assistance, volunteering their time to assist with setting policies and procedures for candidate selection. United Way of North West Suburban Chicago, Joseph Corporation, WINGS, CEDA, and Catholic Charities are among the organizations working with the Charitable Trust Committee. According to the Trust Chairman, “We need the help of these outside organizations or we would have a program, but no candidates. We are always in need of help to find suitable candidates for the program.”

In addition to housing assistance, the employees of the mortgage company and the company president all pitch-in to assist the families with moving furniture and boxes from temporary housing into the new home. “It is an honor to participate in the team effort to help these families achieve the American dream of home ownership,” says Phil Siebert, president of GSF Mortgage Corporation.

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Sergio Haros

Apply for a mortgage loan and you?ll soon become familiar with FICO scores. Here?s a primer on the infamous FICO scoring process.

FICO scores are merely a mathematical representation of your credit record. Credit records are simply a recording of your debts and assets. Credit card balances, for instance, are a debt that appears on your credit record, as do late payments, bounced checks and so on. Credit, of course, is a huge consideration in the mortgage loan process.

A ?credit score? is a figure that represents an overall valuation of how you handle credit and the risk level associated with giving you more credit, to wit, a mortgage loan. The loan underwriter will review your credit report for items such as payment history on debts, debt balances and types of credit you already have. A summary of this information is represented by a figure known as you ?FICO score.?

FICO

You may be surprised to learn that ?FICO? doesn?t stand for any credit-related terms. Instead, it stands for Fair, Isaac and Company. This company developed the mathematical formula that produces the much loved or hated FICO scores. The FICO score assigned to you determines whether you love or hate the formula.

FICO scores come in a range of three digit numbers. The lowest FICO score you can get is 350. The highest FICO score is 850, a score for which bankers will bow at your feet. The higher your score, the better your credit situation and the more likely a bank is to provide you with a mortgage loan.

Most people do not have perfect credit. To this end, we find most people have FICO scores ranging from the low 600s to the high 700s. Mortgage applications typically are not rejected because of a few late payments.

If you?re considering purchasing a house, you should always try to pre-qualify for a mortgage loan. Getting a reading of your FICO score should be one of the first steps.

Sergio Haros is with Great Western Mortgage - San Diego Mortgage Brokers - providing San Diego home loans. Great Western Mortgage is a San Diego mortgage company writing San Diego mortgages and San Diego refinance and home equity loan.

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L. Sampson

Refinance mortgage lenders cater to different parts of the borrowing market. So some lenders specialize in prime loans, sub-prime loans, or both. Financial companies also differ in how they structure their rates and fees. So with some careful research, you can find the lowest costing loan for your refi.

Going To The Right Lender For Credit Problems

If you have good credit with a score over 650, you will find the best financing with a prime loan. Most traditional financial companies, such as banks and credit unions, offer these market rate loans. However, there are mortgage companies who also offer competitive financing.

With credit problems, you can still qualify for a refi with a sub-prime loan. Sub-prime loans have easier loan requirements, so you can apply even if you have a recent bankruptcy or foreclosure. With some shopping, you can find rates as low as 1% above prime loan rates.

Matching Terms With Your Financial Goals

When refinancing, it is important to match up your loan terms with your financial goals to save yourself the most money. For instance, if you plan to move in two years, you don?t want to pay a lot of upfront fees to lock in a lower rate. You simply won?t have enough time to save money. A better strategy is to keep your closing costs to a minimum, even if that means paying a higher rates.

On the other hand, if you plan to keep your refinanced mortgage, you would do better with a lower rate, even with paying points. If you want to save money on interest, cut your loan period to reduce your overall interest payments.

Basing Decisions On Loan Quotes

Basing your loan choice on mortgage quotes ensures that you are picking the right lender. Start your search by choosing the best loan terms for you. Then ask for mortgage quotes based on those loan terms from a number of lenders. In a very short time, you will receive offers on rates, closing costs, and APR.

Remember to look at how each of these numbers will impact your budget. It isn?t always the lowest interest rate that is the best deal.

Go to http://www.refinancesmarts.com for more information on how to obtain the Best Home Mortgage Refinance Interest Rate.

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Maria Ny

Most homeowners apply for a second mortgage or home equity credit line when they need money for consolidating bills and refinancing credit cards. Some borrowers seek second mortgages for financing home construction or making home improvements. Most people who own a home will consider remodeling and making home improvements at some point in the first 5 years of owning the home. These days, the most popular second mortgages are fixed interest rate equity loans that are also consider simple interest installment loans or second liens. People looking for a safety emergency account or usually secure a home equity line of credit, because you only pay interest on the portion you access. These 5 tips will help you with the 2nd mortgage loan process:

1. Compare offers from several home equity lenders or mortgage brokers to determine which second mortgage is the best choice.

2. Make sure you discuss with your loan officer what goals you are trying to accomplish with this equity loan. (Your answer will dictate which type od second mortgage makes sense, ie. fixed rate equity loan or line of credit)

3. Clean up your credit report for errors and get your FICO scores prior to needing the loan because lenders will determine your interest rate with your credit score playing an important factor.

4. When applying for a second mortgage you will get a loan checklist from your mortgage broker containing the list of paperwork you need to close the loan, including:

? Last two years’ W-2’s, tax returns and current pay stub, or two years’ tax returns if self-employed. Be sure to include all schedules.

? Your current mortgage statement. (1st and 2nd mortgage coupons)

? Declaration Page of Homeowners Insurance Policy

5. Get the requested documentation to your loan officer in a timely manner. The loan process will be held up otherwise.

If your 2nd mortgage application was rejected by a lender, find out the reasons why it was rejected. You may be able to take this to another equity lender or mortgage broker who specializes in sub-prime refinancing. Sometimes paying down revolving credit cards may increase your fico credit score enough to qualify for a second mortgage some where else.

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Anonymous

December 12 2003–The website is targeted towards people who are looking at re-financing their home loans. The site has intuitive navigability features and a uniquely designed user interface has been created to enhance and peak people’s interest in the site, compelling them to submit their information online.

ISHIR will promote this site heavily on the major search engines and directories to build-up a significant online traffic. The objective is to convert a major chunk of site visitors into prospects who can be reached across for selling home mortgage and re-finance services.

ISHIR has already tied-up with a leading Home Mortgage company in Dallas Fort Worth area, who would the leads tbe supplied with hat will come in through www.home-mortgage-loans-online.com. ;

The strategy behind this approach of ISHIR is to leverage the competency that the company possesses in Search Engine Optimization (SEO) and Internet Marketing to the fullest extent possible. Towards this objective, ISHIR is setting up portals in domains where a lot of potential for growth exists and has plans to tie-up with leading player(s) in that domain so that a collaborative approach is possible, resulting in lead sharing. Like Mortgage, ISHIR also plans to follow this model for online dating industry as well.

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